Stock events for Sprinklr, Inc. (CXM)
Over the past six months, Sprinklr's stock price (CXM) has declined approximately 23% and 15.48% over the past year. The stock has been impacted by broader tech sector pressure and AI disruption fears, negative analyst sentiment and price target adjustments, insider selling, and slowing billings growth. Despite these pressures, Sprinklr has announced positive developments, such as a strategic partnership with CreatorIQ and the unveiling of its Spring '26 AI-native platform release. Broader market rallies and declines influenced by geopolitical events have also affected the stock.
Demand Seasonality affecting Sprinklr, Inc.’s stock price
Sprinklr has noted seasonality in its billings. Demand for its products and services can be impacted by the macroeconomic environment. The company expected to continue to be affected by macroeconomic trends, leading to tighter budgets and longer sales cycles for fiscal year 2024. Despite this, long-term demand trends and engagement for Sprinklr remain strong.
Overview of Sprinklr, Inc.’s business
Sprinklr, Inc. (CXM) is an American software company providing an AI-native Unified Customer Experience Management (Unified-CXM) platform. Its SaaS platform helps large organizations manage customer interactions across digital and traditional channels, using AI for personalized experiences. Sprinklr's platform includes Sprinklr Service for unified customer service, Sprinklr Social for social media management, Sprinklr Insights for consumer intelligence, and Sprinklr Marketing for content and campaign management. The company also offers professional services.
CXM’s Geographic footprint
Sprinklr has a global presence with offices across the Americas, Europe, Asia-Pacific, and the Middle East, supporting a diverse international client base. Key functions are distributed across major tech hubs, with regional offices catering to specific market needs. Headquartered in New York, it has offices in cities such as Austin, Portland, San Francisco, Washington, Melbourne, Sydney, Sao Paulo, Shanghai, Bangalore, Gurugram, London, and Dubai. The Americas generate the most revenue, with 44% coming from outside the Americas.
CXM Corporate Image Assessment
Sprinklr has demonstrated a strong brand reputation, particularly in customer experience management and AI innovation. Sprinklr was named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms. The company highlights successful collaborations with major enterprises, including Walgreens, Ally Financial, and 3M. Recent strategic partnerships, such as with CreatorIQ, aim to enhance its offerings and market presence. In 2020, Sprinklr faced charges regarding data privacy in India, which it denied.
Ownership
Sprinklr, Inc. (CXM) is owned by a combination of institutional shareholders and insiders. Major institutional owners include BlackRock, Inc., Vanguard Group Inc., Hellman & Friedman Capital Partners IX, L.P., Morgan Stanley, Sachem Head Capital Management LP, Sixth Street Partners Management Company, L.P., Jefferies Financial Group Inc., State Street Corp, SG Americas Securities, LLC, Battery Ventures IX LP, and Iconiq Strategic Partners II LP. Sprinklr's founder, Ragy Thomas, and other insiders also maintain a combined stake.
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