Stock events for Sprinklr, Inc. (CXM)
Sprinklr's stock price has fluctuated due to market trends and company announcements. The stock touched a 52-week low of $4.71. Key events include Q3 and Q4 Fiscal Year 2026 conference calls, with Q4 EPS beating estimates by 44% and revenue exceeding forecasts, leading to a 9.43% surge in pre-market trading. A new $200 million share buyback program was announced in March 2026, including a $125 million accelerated share repurchase. The Spring '26 AI product release and a strategic partnership with CreatorIQ were highlighted. The broader software sector faced a selloff due to AI disruption fears. Analyst sentiment remained cautious, with a consensus "Reduce" rating and price target cuts. Recent months saw insider selling by the CEO and CTO. Directors Yvette Kanouff and Neeraj Agrawal will retire at the 2026 Annual Meeting. A lawsuit against Sprinklr was dismissed, with plaintiffs given an opportunity to seek leave to replead.
Demand Seasonality affecting Sprinklr, Inc.’s stock price
There is no explicit mention of significant demand seasonality for Sprinklr's products and services. The company operates primarily on a SaaS model, with subscription revenue constituting approximately 90% of its total sales, resulting in a more stable and recurring revenue stream throughout the year.
Overview of Sprinklr, Inc.’s business
Sprinklr, Inc. is an American enterprise software company providing an AI-native Unified Customer Experience Management (Unified-CXM) platform. Founded in 2009 and headquartered in New York, Sprinklr operates in the Technology sector, specifically the Software - Application industry. The platform manages customer interactions across 30+ digital and social channels, enabling personalized experiences in marketing, advertising, research, care, sales, and engagement. Sprinklr's core product suites include Sprinklr Service for digital-first customer service, Sprinklr Social for social media management, Sprinklr Insights for AI-powered research and analytics, and Sprinklr Marketing for brand reputation and marketing optimization. Operating under a SaaS model, subscription revenue accounts for about 90% of total sales. As of January 31, 2026, Sprinklr served 1,677 customers, including 59% of Fortune 100 companies.
CXM’s Geographic footprint
Sprinklr has a global presence with offices across the Americas, Europe, Asia-Pacific, and the Middle East, supporting a diverse international client base. Key global offices include New York (headquarters), London, Bangalore, Gurugram, Austin, Portland, San Francisco, Washington, Melbourne, Sydney, Sao Paulo, and Shanghai. 44% of its revenue comes from outside the Americas as of January 31, 2026, while the Americas region accounts for the maximum revenue.
CXM Corporate Image Assessment
Sprinklr has worked to enhance its brand reputation through product innovation, strategic partnerships, and customer success. Sprinklr won the Cloud-Based CX Solution of the Year at the 2025 CCW Excellence Awards. The company emphasizes its AI-native Unified-CXM platform, launching innovations to enhance customer experience and productivity. Sprinklr highlights positive testimonials from major global brands. The company has expanded partnerships, including with SAMY and CreatorIQ, to further its reach and capabilities. Analyst sentiment has remained cautious, with a consensus "Reduce" rating. The broader enterprise software sector has faced concerns regarding AI disruption to traditional SaaS models. The dismissal of a lawsuit in May 2026 could be a positive development for its reputation.
Ownership
Sprinklr's ownership includes institutional investors, private equity firms, and individual stakeholders. Institutional investors hold a total of 145,086,510 shares, with major holders including BlackRock, Inc., Vanguard Group Inc, SG Americas Securities, LLC, Morgan Stanley, Sachem Head Capital Management LP, Sixth Street Partners Management Company, L.P., Jefferies Financial Group Inc., and State Street Corp. Vanguard Portfolio Management holds a 7.26% passive stake. Private equity firms collectively control 38% of the company, with Hellman & Friedman LLC holding 26.70% of shares. Ragy Thomas, the founder, Co-CEO, and Chairman of the Board, is a notable individual owner. Recent months have seen insider selling by the CEO and CTO.
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