Eventbrite, Inc. Class A (EB)

Eventbrite's stock price has declined in the past six months, with a 22.93% drop in the month leading up to October 17, 2025, and a 21.30% decrease over the last 12 months. Shares had shed approximately 20% of their value since the start of the year due to weakening financial performance and operational challenges. Macroeconomic pressures and weakened discretionary spending have led to a substantial decline in paid ticket volumes. The decision to eliminate organizer fees in September 2024 has not resulted in meaningful growth in paid ticket volumes and has pressured profitability margins. Revenue declined 14% year-over-year in both Q1 and Q2 2025, with paid ticket volumes also decreasing. Despite cost-cutting measures, ongoing top-line weakness and a reduced revenue outlook have undermined the sustainability of these gains, and liquidity has been a concern.

Eventbrite experiences demand seasonality, particularly around major holidays and seasonal events, with the fourth quarter being a strong period. Top-searched events during the fall and spooky season (September-October) include Oktoberfest gatherings, haunted houses, and costume classes, with pumpkin patches and corn mazes being popular ticket drivers. For the holiday and Christmas season, trends include "Kitschmas," "Luxmas," and "Craftmas," with retro-decade events showing increased ticket sales.

Eventbrite, Inc. (EB) is a global technology company operating a two-sided marketplace that provides self-service ticketing and marketing tools for event creators. Its platform allows creators to plan, promote, and sell tickets to various events. Eventbrite is categorized within the Communication Services sector, including Entertainment, Computer Software: Programming, Data Processing, and Internet Content & Information. Its primary services include event ticketing, an event marketing platform, Eventbrite Ads, and payment processing.

Eventbrite, Inc. has a global presence, operating in the United States and internationally, serving event organizers across various industries and geographic markets. It has a notable presence in key international markets, including Australia (Melbourne, Sydney, Brisbane, Perth, Adelaide) and the United Kingdom (London, Manchester, Birmingham, Bristol, Liverpool).

Eventbrite's brand reputation has been affected by declining user engagement and a struggle to sustain growth in ticket sales and event creation. The company has faced challenges with retaining and attracting new creators, despite introducing a free tier in September 2024. Converting free users into paying customers remains a challenge. Eventbrite's performance has been compared unfavorably to competitors like StubHub, and the company has struggled with operational inefficiencies and increasing competition.

Eventbrite, Inc. has a mixed ownership structure including institutional, insider, and retail investors. Institutional investors hold a significant portion of the stock, ranging from approximately 41.95% to 62.81%, with major shareholders including Edmond De Rothschild Holding S.a., BlackRock, Inc., and Vanguard Group Inc. Individual insider ownership accounts for approximately 10.05% to 13.13% of the company, with Roelof Botha being the largest individual shareholder and Julia Hartz, the CEO, also holding a significant stake.