eBay Inc. (EBAY)

eBay's stock price has increased by 22.23% in the past six months and 41.97% over the past year. This is attributed to growth in GMV and sales, driven by AI initiatives and enhanced marketplace engagement. Analysts have reacted positively, with Morgan Stanley raising its price target for eBay shares to $112.00.

Demand for eBay's products and services exhibits seasonal patterns. Sales volumes are highest during the holiday season (October to December) and in February around Valentine's Day. Sales tend to be lower during the summer months (June to August) and from January to March (excluding Valentine's Day). Specific product categories have their own seasonal peaks, such as electronics in October and November and fashion in late summer and early fall.

eBay Inc. is a global e-commerce leader connecting buyers and sellers through its online marketplace platforms. Its core business facilitates transactions between consumers and businesses via its online marketplace, mobile applications, and seller tools. The platform offers a diverse selection of products and services through online auctions and instant sales, leveraging technologies like AI to create personalized e-commerce experiences.

eBay has a significant global presence, operating in over 190 markets worldwide. Its headquarters are in San Jose, California, which serves as the central command for global operations. Key operational countries include the US, the UK, Germany, Australia, Canada, France, Italy, and Spain. eBay also has offices in other U.S. cities and international offices in Sydney, Shanghai, and Dreilinden. In fiscal year 2024, the United States was eBay's largest revenue-generating region, accounting for 50.94% of its total revenue.

eBay's brand reputation has improved, jumping eight spots to #28 in Interbrand's ranking of top global brands. This is due to its move beyond its auction house legacy, ambitious vision, re-energized brand identity, and innovation. eBay achieved its 2025 goal of supporting its operations with 100% renewable energy a year ahead of schedule and aims for net-zero greenhouse gas emissions by 2045. However, concerns have been raised regarding international scam listings, duplicated listings, stolen images, and less accessible customer service.

eBay Inc. is a publicly traded company primarily owned by institutional, insider, and retail investors. Institutional investors hold nearly 95% of eBay's stock, with major shareholders including Vanguard Group Inc., BlackRock, Inc., and State Street Corp. Founder Pierre Omidyar holds a significant stake among individual insider shareholders.