eBay Inc. (EBAY)

Over the past six months, eBay Inc.'s stock has increased by 42.50%, reaching $92.17 as of October 3, 2025. Recent positive movements include a 1.1% uptick in shares following an upgrade from a neutral to a buy rating by President Capital, which also revised its price target from $74 to $103. Investor optimism was fueled by eBay's acquisition of Tise, a Norway-based consumer-to-consumer marketplace, aimed at enhancing its global C2C offerings.

Demand for eBay's products and services exhibits clear seasonality, with consumer demands shifting with the seasons. Holiday decorations and scarves are in high demand during the holiday and winter seasons, while patio furniture and outdoor recreation items see increased interest in spring and summer. The end of the year, particularly the holiday season, is a peak period for e-commerce. eBay also provides an "eBay In Demand" program, offering sellers timely information about products that are in high demand and low supply on the platform.

eBay Inc. operates as a multinational e-commerce company, connecting buyers and sellers through its online marketplace platforms. The company is primarily engaged in the Retail Trade sector, specifically within the Internet Retail industry, providing online marketplace platforms, mobile applications, and seller tools. Major product categories include antiques, art, books, business & industrial equipment, clothing, shoes, accessories, coins, collectibles, electronics, home & garden items, media, toys, and vehicles. The company also focuses on niche categories like car parts, luxury goods, collectibles, and refurbished appliances.

eBay has a significant global presence, operating in approximately 190 markets worldwide with dedicated websites and operations in numerous countries. The United States accounts for 50.9% of net sales, the United Kingdom for 14.7%, China for 11.4%, and Germany for 9.5%, with other regions making up the remaining 13.5%.

In the past year, eBay launched a new global brand campaign called "eBay Stories" to celebrate the unique stories behind every purchase. The acquisition of Tise strengthens eBay's expertise in the consumer-to-consumer market and its appeal to the next generation of enthusiasts. eBay's 2024 Recommerce Report highlights the company's significant role in the circular economy, generating $5 billion in positive economic impact and avoiding 1.6 million metric tons of carbon emissions. This commitment to sustainable commerce and empowering sellers of pre-loved items enhances its brand image.

eBay Inc. is a publicly traded company with its ownership distributed among institutional investors, mutual funds, and individual shareholders, with no single majority shareholder. Institutional investors hold approximately 95% of eBay's stock. The largest institutional shareholders include The Vanguard Group, BlackRock, Inc., State Street Corporation, Ameriprise Financial Inc., and Geode Capital Management, Llc. Company officers and directors collectively own less than 1% of the online marketplace, although founder Pierre Omidyar still retains a substantial share.