eBay Inc. (EBAY)

eBay's stock has shown notable movements over the past six months. As of October 24, 2025, the closing share price was $97.20, a 52.85% increase over 12 months and a 4.11% increase over 30 days. The 52-week high was $101.15, and the low was $56.33. eBay's Q2 2025 earnings beat estimates, but its Q3 revenue forecast fell short. Analyst ratings have seen changes, with TD Cowen and Needham & Company LLC increasing their target prices, and Arete Research upgrading eBay's rating. EBAY experienced a significant opening gap-up move and declared a quarterly dividend of $0.29 per share.

Demand for eBay's products exhibits seasonal patterns, with sales peaking in November and December due to holiday shopping. Other peak periods include Easter, summer vacation, and the back-to-school season. Specific product categories like trending shoes and electronics peak in August, while toys increase towards the end of the year. Winter apparel, gardening gear, and back-to-school merchandise also experience seasonal demand spikes. Sellers synchronize their merchandise and marketing campaigns with these trends.

eBay Inc. is a multinational e-commerce company operating a large online marketplace where users can buy or sell items via auctions or direct sales, with eBay earning commissions on sales. Its product categories include fashion, electronics, collectibles, home and garden, and motors parts and accessories. The company has also expanded into NFTs and owns subsidiaries like Qoo10 and TCGPlayer.

eBay operates globally, connecting buyers and sellers in over 190 markets. The United States is the largest region, contributing $5.24 billion in revenue in fiscal year 2024, which is 50.94% of its total revenue. Other significant regions include the United Kingdom ($1.51 billion), China ($1.17 billion), and Germany ($972 million).

eBay has focused on enhancing its brand reputation and user experience, launching a global brand campaign called "eBay Stories" and partnering with Condé Nast to elevate pre-loved fashion. eBay also acquired Tise to strengthen its consumer-to-consumer expertise. However, changes to Buyer Protection Fee calculations and private seller payout timing in the UK faced user pushback. There has been growing pushback on Promoted Listings ads, and sellers in Washington and Texas face new sales tax costs. eBay signed a small business payments pledge, but sellers have reported issues with delayed payouts.

eBay's ownership is distributed among institutional investors, mutual funds, and individual shareholders, with no single majority shareholder. Institutional investors hold approximately 95% of the stock. The largest shareholders include The Vanguard Group, BlackRock, Inc., State Street Corporation, Ameriprise Financial, and Geode Capital Management, Llc. Company officers and directors own less than 1% of the company. Founder Pierre Omidyar retains a substantial share, and CEO Jamie Iannone is the largest individual insider shareholder.