eBay Inc. (EBAY)

In the past six months, eBay's stock price has increased by 22.28%, reaching $78.14 as of July 18, 2025, a 44.95% increase over the period from July 22, 2024, and a new 52-week high of $79.84 on July 22, 2025. Analyst ratings have been largely positive, with 7 firms issuing "Buy" ratings and 0 issuing "Sell" ratings, and recent price targets ranging from $66.0 to $80.0. Insider trading activity shows that eBay insiders have sold stock 45 times, with no purchases. In Q1 2025, 488 institutional investors added eBay shares, while 477 decreased their positions.

Demand for products and services on eBay exhibits seasonality, with sales fluctuating throughout the year. Online sales traditionally surge towards the end of the year, particularly in November and December, before returning to normal in January and February. Major seasonal events like Valentine's Day, Easter, summer vacation, back-to-school season, Halloween, Black Friday, and Cyber Monday significantly impact consumer behavior and demand.

eBay Inc. is a global e-commerce company operating one of the world's largest online marketplaces, connecting millions of buyers and sellers across over 190 markets. Founded in 1995, eBay facilitates transactions between individuals and businesses across a wide range of product categories, generating revenue through fees charged to sellers and from first-party advertising products. While initially known for online auctions, it also offers "buy it now" instant sales and focuses on improving the marketplace experience in specific categories.

eBay has a significant global presence, operating in more than 190 markets worldwide. In 2023, approximately 52% of eBay's Gross Merchandise Volume (GMV) was generated outside the United States, and as of 2024, 49% of its GMV was generated outside the United States. Key operational countries include the US, the UK, Germany, Australia, Canada, France, Italy, and Spain.

eBay's brand has been recognized in global rankings, with Interbrand citing eBay's "zeal for innovation" and new services. eBay's reputation system, based on buyer and seller feedback, has been a crucial aspect of its marketplace. Compared to Amazon, eBay has faced challenges in its brand perception, with some merchants moving to Amazon due to increased sales opportunities there.

eBay Inc. is a public company primarily owned by its shareholders, with institutional investors holding approximately 83.3% of the company's shares. The largest institutional shareholders include Vanguard Group Inc., BlackRock, Inc., and State Street Corp. Individual/insider shareholders, primarily company officers and directors, also hold stakes in eBay, with Pierre Omidyar, the founder of eBay, being the largest insider shareholder and Jamie Iannone, eBay's President and CEO, being the largest reported individual insider shareholder.