FitLife Brands, Inc. (FTLF)

FitLife Brands' stock price has been impacted by several events over the past six months. In Q3 2024, the company reported a 15% year-over-year revenue growth, driven by the MusclePharm acquisition, though legacy brands saw an organic sales decrease of approximately 6%, and gross margins improved to 43.8%. In Q1 2025, FitLife Brands reported a decline in revenue of 3.5% year-over-year and a decrease in adjusted EBITDA, attributed to weak results from its MRC and MusclePharm brands, leading to a "Hold" recommendation from an analyst. Concerns were raised in May 2024 regarding earnings quality due to a high accrual ratio and negative free cash flow. In Q2 2025, the company reported a 5% drop in revenue, though its EPS met analysts' estimates. FitLife Brands completed the acquisition of Irwin Naturals on August 11, 2025. As of October 26, 2025, the stock price has increased by 34.97% over the last six months and 0.52% in the last month, but hedge fund investors experienced a 10% drop in their holdings in the week prior to October 18, 2025.

Information explicitly detailing the demand seasonality for FitLife Brands, Inc.'s products and services was not found in the provided search results. While the nutritional supplement industry is generally characterized by consistent organic growth, specific seasonal fluctuations for FTLF's product lines were not identified.

FitLife Brands, Inc. develops and markets nutritional supplements and wellness products, including weight loss, sports nutrition, general health, and skincare products. The company's brand portfolio includes NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All Natural Advice, Maritime Naturals, and MusclePharm. NDS Nutrition focuses on weight loss, sports nutrition, and general health, while PMD Sports specializes in premium sports nutrition. Nutrology emphasizes natural, vegan, and organic ingredients, and SirenLabs offers weight loss and sports nutrition. MusclePharm, acquired in October 2023, is heavily indexed to protein products.

Headquartered in Omaha, Nebraska, FitLife Brands, Inc. has an international presence. The company markets and sells its products primarily online, through domestic and international GNC franchise locations, and via more than 17,000 additional domestic retail locations. Its brand All Natural Advice is a Canadian company offering natural organic skincare and natural supplements.

Specific events directly impacting FitLife Brands' overall brand reputation were not explicitly found in the search results. However, the weak performance of the MusclePharm and MRC brands in Q1 2025 could indirectly affect brand perception for those specific brands. The company aims for global expansion, leveraging its "strong brand reputation and product portfolio."

Approximately 7.82% of FitLife Brands, Inc.'s stock is owned by institutional investors, 58.73% by insiders, and 33.45% by public companies and individual investors. Major institutional shareholders include Vanguard Group Inc, Horizon Kinetics Asset Management Llc, RENN Fund, Inc., BlackRock, Inc., Geode Capital Management, Llc, Northern Trust Corp, and State Street Corp. Hedge funds collectively hold approximately 55% of the company's shares, and Judd Dayton, the Chairman and CEO, owns the most shares individually.