FitLife Brands, Inc. (FTLF)

Over the past six months, FitLife Brands' stock has experienced some fluctuations. The stock's all-time high closing price was $20.76 on October 8, 2025, and as of March 27, 2026, the stock price was $14.28. In the past month, the stock decreased by 6.70%, and over the last six months, the stock has fallen by 27.40%. Key events impacting the stock price include the Q3 2025 results, the Q4 2025 earnings call announcement, and the acquisition-related debt from the Irwin Naturals acquisition.

The provided search results do not explicitly detail the demand seasonality for FitLife Brands, Inc. products and services. The broader consumer health and nutritional supplement industry is poised for steady growth, suggesting a generally consistent demand. The company's diversified portfolio across various wellness and nutrition categories may help mitigate significant seasonality impacts on its overall business.

FitLife Brands, Inc. develops and markets nutritional supplements and wellness products, operating within the medicinal and botanical manufacturing industry. The company formulates, brands, and sells products under multiple brand families, marketing approximately 250 to 500 different products primarily online, through GNC franchise locations, and other retail locations. Its product portfolio includes sports nutrition, energy and sports drink products, meal replacement products, weight loss products, and wellness supplements. Major product brands include NDS Products, iSatori Products, MRC Products, MusclePharm, and Irwin Naturals.

FitLife Brands, Inc. provides nutritional supplements and wellness products to consumers in the United States and internationally. The company markets its products through domestic and international GNC franchise locations, as well as through more than 17,000 additional domestic retail locations. Its products are also sold primarily online, including through platforms like Amazon.

FitLife Brands' reputation is built on its portfolio of nutritional supplements and wellness products. The company's ability to maintain high and stable gross margins suggests significant pricing power and brand equity. Events affecting reputation in the past year include the acquisition of Irwin Naturals, the performance of acquired brands, and the reliance on Amazon.

The ownership structure of FitLife Brands is a mix of institutional, retail, and individual investors. As of February 27, 2026, 64 institutional owners and shareholders held a total of 919,557 shares. Insiders hold a substantial portion of the company's stock, approximately 58.73%. Dayton R. Judd, the CEO, is a major individual owner, holding 12.27% of shares.