Stock events for The Kraft Heinz Co. (KHC)
The Kraft Heinz Co. stock has experienced a decline in the past six months. As of June 26, 2025, the share price was $25.79, marking a 20.08% decrease over the past year. The stock hit a 52-week low of $25.53 on June 16, 2025. In May 2025, Kraft Heinz announced it was exploring strategic transactions to unlock shareholder value. Representatives from Berkshire Hathaway stepped down from the company's board in May 2025. Recent product-related news in June 2025 included the launch of "HEINZ MUSTAAAAAARD" and a commitment to remove FD&C Colors from its U.S. portfolio by the end of 2027.
Demand Seasonality affecting The Kraft Heinz Co.’s stock price
Demand for Kraft Heinz products is influenced by seasonality and promotional activities, posing forecasting challenges. The company manages product content to align with seasonal and regular business needs. During the COVID-19 pandemic, there was a surge in demand for certain products. In 2021, the company lost market share due to an inability to meet demand and anticipated potential shortages for holiday-related items. Kraft Heinz has invested in increasing production capacity, indicating an expectation for sustained demand.
Overview of The Kraft Heinz Co.’s business
The Kraft Heinz Co. is a multinational food company formed in 2015 through a merger. It is one of the world's largest food and beverage manufacturers. The company operates in the Consumer Defensive sector, specifically in the Consumer Packaged Goods industry. Its product categories include condiments and sauces, cheese and dairy products, meals, snacks, and meat products, and beverages.
KHC’s Geographic footprint
Kraft Heinz has a significant global presence, with products sold in over 190 countries. The company is co-headquartered in Chicago and Pittsburgh, and operates offices and factories globally. The majority of its net sales come from the United States (69%), followed by Canada (6.6%), the United Kingdom (4.8%), and other international markets (19.6%).
KHC Corporate Image Assessment
Kraft Heinz's brand reputation has seen both positive and negative impacts. In 2022, it experienced brand equity growth among Gen Z consumers due to rebranding and sustainability efforts. However, in 2019, a significant loss and accounting probe negatively impacted brand value. Kraft Heinz received a positive score for LGBTQ inclusion in 2019. The company has committed to removing FD&C Colors from its U.S. product portfolio by 2027, which could positively influence its brand reputation.
Ownership
The ownership of The Kraft Heinz Co. is predominantly institutional, with 81.93% held by institutional shareholders, 26.10% by company insiders. Key institutional owners include Berkshire Hathaway Inc., Vanguard Group Inc., and BlackRock, Inc. Berkshire Hathaway Inc. holds 27.51% of the shares. The largest individual shareholder is 3G Global Food Holdings LP, which owns 23.87% of the company.
Ask Our Expert AI Analyst
Price Chart
$25.82