Kraft Heinz Company (KHC)

Over the past six months, The Kraft Heinz Co. stock has experienced a decline. As of January 9, 2026, the share price was $23.42, representing an 18.62% decrease from January 13, 2025. The stock was down 3.82% over the past 30 days and 17.85% over the past 12 months as of January 9, 2026. Key events impacting the stock include the planned company split in September 2025, the appointment of Steve Cahillane as CEO approximately four weeks prior to January 14, 2026, reduced forecasts in April 2025 due to muted demand, increased promotional spending in October 2025, concerns about ultra-processed foods in January 2026, insider selling in December 2025, and board changes in May 2025.

Kraft Heinz's demand is influenced by broader economic factors and consumer behavior. The company has observed weaker consumer demand and muted sales volumes in the United States due to higher prices, inflation, and an uncertain economic backdrop. In response to softer demand, Kraft Heinz increased its promotional spending in the U.S. in October 2025. During the COVID-19 pandemic, Kraft Heinz saw an increase in demand for products like Kraft Macaroni & Cheese and Lunchables. The company plans product launches around specific times, such as new Mac & Cheese shapes and co-branded Lunchables for the back-to-school season.

The Kraft Heinz Company is a global food and beverage company co-headquartered in Chicago and Pittsburgh. It was formed in 2015 through the merger of Kraft Foods Group and H.J. Heinz Company. The company operates within the Consumer Packaged Goods sector and the Food and Beverage industry and is recognized as one of the largest food and beverage companies globally. Kraft Heinz has a diverse product portfolio that includes over 200 brands across various categories. In September 2025, Kraft Heinz announced plans to split into two independent, publicly traded companies by the second half of 2026: Global Taste Elevation Co. and North American Grocery Co.

Kraft Heinz has a significant global presence, extending its reach to more than 40 countries. The United States is its largest market, accounting for over 70% of its net sales, and the company also has substantial operations in Canada, Latin America, Europe, Asia Pacific, and the Middle East. Kraft Heinz is actively investing in emerging markets such as China, India, and Brazil for future growth. The company operates in numerous countries, including Australia, Belgium, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Russia, Spain, the UK, the US, and Venezuela.

In the past year, Kraft Heinz has received recognition for its innovation while also facing challenges related to consumer sentiment and product perception. In March 2025, Kraft Heinz was named to Fast Company's list of the World's Most Innovative Companies of 2025 for its efforts in modernizing its supply chain through digital solutions. In 2022, the company reported strong marketing successes. The company faced negative attention when Trump officials criticized ultraprocessed foods, and there is a broader consumer shift towards healthier food and lifestyle choices.

The ownership of The Kraft Heinz Co. is heavily concentrated in institutional hands, with these investors holding a majority stake of 51% to 56% of the company. Berkshire Hathaway Inc. is the single largest shareholder, holding approximately 27% to 27.5% of Kraft Heinz shares. Other major institutional owners include Vanguard Group Inc., BlackRock, Inc., State Street Corp, and Geode Capital Management, Llc. Insider ownership in Kraft Heinz is less than 1%.