LiveWire Group, Inc. (LVWR)

Over the past six months, LiveWire Group, Inc.'s stock has experienced significant volatility and a general decline. As of October 16, 2025, the share price was $4.79, a 25.74% decrease from October 17, 2024. The stock reached an all-time low of $0.93 on May 8, 2025. Key events impacting the stock include the Q1 2025 earnings report, which showed decreased unit sales for both LiveWire and STACYC, a speculative stock rally in late May 2025, insider selling in June 2025, the Q2 2025 earnings report, the "Twist & Go" promotion and S2 updates, and the upcoming Q3 2025 earnings report.

The demand for LiveWire Group, Inc.'s products is likely subject to seasonality, similar to the broader motorcycle and recreational products industry. The general automotive and recreational vehicle market often experiences higher demand during warmer months and lower demand during colder periods. Gas prices also fluctuate seasonally, with demand tending to drop in winter, which could indirectly influence the appeal of electric alternatives. The company's promotions could also be strategically timed to align with periods of anticipated higher demand or to stimulate sales during specific seasons.

LiveWire Group, Inc. is an electric motorcycle company that operates within the Consumer Discretionary sector. It was established as a standalone brand in 2019, originating as a subsidiary of Harley-Davidson. The company designs, manufactures, and sells electric vehicles, related parts, accessories, and apparel. LiveWire operates through two segments: Electric Motorcycles, focusing on high-performance electric motorcycles, and STACYC, dedicated to electric balance bikes for kids. The company is headquartered in Milwaukee, Wisconsin.

LiveWire Group, Inc. sells its products in the United States, Austria, and internationally. The company distributes its products through wholesale channels, independent dealers, independent distributors, and direct-to-consumer online sales. The majority of its revenue is generated from the USA.

LiveWire's brand reputation in the past year is a mix of innovation and market challenges. The company is recognized for its innovative approach to sustainable transportation and its cutting-edge technology in the electric motorcycle industry. LiveWire has engaged in collaborations with brands such as Anti Social Social Club and Puma. However, the company has faced significant challenges, including a 31% decline in revenue for the full year 2024 and an operating loss of $110 million. Unit sales of the LiveWire brand reportedly fell by 72% in Q1 2025, and STACYC sales also decreased by 33% year-over-year. There have also been concerns about insider selling during a speculative stock rally.

LiveWire Group, Inc. has a mixed ownership structure, with a significant portion held by retail investors. Approximately 2.11% is owned by institutional shareholders, 2.80% by LiveWire Group insiders, and 95.09% by retail investors. Major institutional owners include BlackRock, Inc., iShares Russell 2000 ETF (IWM), and Susquehanna International Group, Llp. Key individual owners include John L. Garcia (Director), Karim Donnez (Chief Executive Officer), and Ryan Morrissey (President).