Marriott International, Inc. Class A (MAR)

Over the past six months, Marriott International's stock has experienced fluctuations influenced by its earnings reports and broader market conditions. In Q4 2024, Marriott reported adjusted earnings and revenues that beat estimates, but a weaker profit guidance for 2025 led to a stock slide. In Q1 2025, the company reported strong financial results, surpassing market expectations, which led to a stock price increase. In July 2025, Marriott announced the retirement of its CFO and launched a new regional collection brand, Series by Marriott™.

Demand for Marriott's products and services is subject to seasonality, which the company manages through dynamic pricing strategies. Peak and off-peak dates for award redemptions are determined by an algorithm and adjusted monthly. Historically, the second and fourth quarters have been the strongest for Marriott. Younger consumers are increasingly prioritizing travel and experiences, suggesting a sustained appetite for leisure travel into 2025.

Marriott International is a global hospitality leader that operates, franchises, and licenses lodging properties. The company's business model focuses on management, franchising, and licensing agreements. Marriott has a brand portfolio of over 37 brands, catering to a wide range of travelers. Beyond lodging, Marriott offers services such as loyalty programs, meeting and event spaces, and dining.

Marriott International has a global presence with over 9,300 properties and more than 1.7 million rooms across 144 countries and territories as of year-end 2024. North America accounts for approximately 62% of its total rooms. The company has shown growth in international markets, with expansions including the launch of City Express by Marriott in Brazil and El Salvador.

Marriott International has maintained a strong brand reputation, receiving accolades such as being named one of FORTUNE Magazine's World's Most Admired Companies. However, the company has faced challenges, including a $52 million fine for security breaches impacting 344 million travelers. Marriott has also been involved in lawsuits, including one against a franchisee and another concerning a murder at a Courtyard by Marriott.

Marriott International's ownership structure includes institutional and individual investors. Institutional shareholders hold a significant portion of the company's stock. Key institutional holders include Vanguard Group Inc., BlackRock, Inc., and State Street Corp. The Marriott family holds substantial individual stakes, including John W. Marriott III.