Marriott International, Inc. Class A (MAR)

Marriott International's stock (MAR) has experienced various movements and related events in the past six months. As of June 30, 2025, the stock price increased by 3.44% in the past month and 14.99% over the past three months. A notable event was the Q4 2024 earnings report on February 11, 2025, where Marriott's adjusted EPS and revenue surpassed Wall Street expectations, but the stock closed down more than 5% following the report. Other recent developments include the announcement in May 2025 of the global launch of "Series by Marriott™," the acquisition of Citizen M in April 2025, and the celebration of 25 years of leadership in branded residences in June 2025. Marriott also pays quarterly dividends, with the last dividend per share being $0.67, and an ex-dividend date of May 23, 2025.

Demand for Marriott International's products and services fluctuates moderately with the seasons, with resort properties potentially experiencing more pronounced seasonality. The company employs dynamic pricing strategies, adjusting room rates based on demand, seasonality, and competitor pricing. There has been a return to more normal seasonal patterns in the U.S. and Canada, while RevPAR growth is expected to remain higher in international markets. All customer segments experienced solid RevPAR growth globally in 2024, with group business showing particular strength. Leisure demand has remained robust, while business travel is improving but still lagging pre-pandemic levels.

Marriott International, Inc. is a global hospitality leader operating primarily as a franchisor and manager of lodging properties. The company's asset-light business model allows it to expand its brand presence with limited capital investment while generating revenue through management fees, franchise fees, and incentive-based fees. Marriott boasts an extensive portfolio of over 30 leading brands, encompassing various segments from luxury to midscale and extended-stay. Beyond room sales, Marriott's revenue streams also include food and beverage services, spa and wellness services, event hosting, and loyalty program fees, notably from its Marriott Bonvoy program.

Marriott International has a vast global presence, operating over 9,300 properties across more than 30 brands in 144 countries and territories as of January 2025. Its operations are segmented into North American Full-Service, North American Limited-Service, Asia Pacific, Europe, Middle East & Africa (EMEA), and Caribbean and Latin America (CALA). The United States and Canada represent a significant portion of its business, accounting for 82.4% of net sales by business area at the end of 2024, with international markets contributing 17.6%.

Marriott International maintains a strong brand reputation, being recognized for excellence and named among FORTUNE Magazine's World's Most Admired Companies. The company launched its "Be" people brand in 2023 to attract and retain talent, and has trained over 1.4 million associates in human trafficking awareness since 2016. However, the company has faced challenges including allegations of unfair labor practices, tax evasion, and environmental violations in Poland, as well as a significant data breach in 2018. Despite an industry-wide dip in customer satisfaction, Marriott Hotels still scored first place for satisfaction among individual hotel brands, with a Net Promoter Score (NPS) of 17.

Marriott International, Inc. has a mixed ownership structure, with a significant portion of shares held by institutional investors, who collectively hold between 58.86% and 64% of the company's shares. Major institutional owners include Vanguard Group Inc, BlackRock, Inc., and State Street Corp. Major individual owners, primarily insiders, include members of the Marriott family, such as John W. Marriott Iii, J. W. Marriott Jr., and Stephen Blake Marriott.