Stock events for Marriott International, Inc. (MAR)
Marriott International's stock has experienced an upward trend over the past six months, with a 20.53% increase to $328.18 as of January 9, 2026. BMO Capital upgraded Marriott to Outperform, citing potential EBITDA upside. Marriott announced a strategic leadership realignment in January 2026. Commonwealth Equity Services LLC cut its stake in Marriott by 5.6% in Q3 2025. Marriott reported strong Q3 2024 results with a 3% year-over-year increase in global RevPAR and announced a quarterly dividend of $0.67.
Demand Seasonality affecting Marriott International, Inc.’s stock price
Demand for Marriott International's products and services generally follows normalized seasonal patterns. The third quarter typically sees a seasonally higher level of leisure transient travel. While global demand for travel has remained strong, the U.S. and Canada region has seen a return to more normal seasonal patterns. International markets, particularly Asia Pacific and EMEA, have shown robust RevPAR growth. The company expects continued solid demand globally, though with some anticipated weakness in the U.S. and Canada.
Overview of Marriott International, Inc.’s business
Marriott International, Inc. is a multinational company in the hospitality sector, focusing on hotel development, management, franchising, and vacation ownership. It has a brand portfolio of over 30 brands, including JW Marriott, The Ritz-Carlton, and Sheraton, offering guest room rentals and other services like restaurants and bars.
MAR’s Geographic footprint
Marriott International has a global presence with nearly 9,700 properties across more than 30 brands in 143 countries and territories as of September 30, 2025. Its operations span North America, Europe, Africa, the Middle East, Asia-Pacific, the Caribbean, and Latin America. The United States and Canada account for 82.4% of its net sales, with international operations contributing 17.6%.
MAR Corporate Image Assessment
Marriott International has maintained a strong brand reputation over the past year. Marriott was named one of FORTUNE Magazine's World's Most Admired Companies for the 12th consecutive year in February 2025, ranking first in the Hotels, Casinos, and Resorts category. The company focuses on attracting talent and providing career growth opportunities through its "Be" brand. Marriott emphasizes sustainability and social impact through its "Serve 360: Doing Good in Every Direction" platform.
Ownership
Marriott International's ownership is largely controlled by institutional shareholders, who collectively own approximately 51.92% to 67% of the company. The Vanguard Group Inc. is the largest shareholder, owning around 7.27% of the company's outstanding shares. Other major institutional owners include BlackRock, Inc., State Street Corp, Wellington Management Group Llp, JPMorgan Chase & Co, and Fmr Llc. Individual investors hold approximately 17.89% of the company. Insiders own some shares, with recent sales by individuals like Deborah Marriott Harrison. The general public, including retail investors, owns about 20% of the company.
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