My Size, Inc. (MYSZ)

My Size, Inc. (MYSZ) stock has experienced significant events in the past six months. The share price declined by 79.88% from January 6, 2025, to January 5, 2026. In April 2024, the company announced a reverse stock split to regain compliance with Nasdaq's minimum closing bid price rule, which it achieved in May 2024. In January 2026, My Size, Inc. announced an "AI roll-up" acquisition strategy. The company reported strong third-quarter 2025 results in November 2025, showing sequential revenue growth and margin expansion. In December 2025, the CEO outlined the company's transition to a multi-business AI sizing and retail platform, expecting approximately $10 million in revenue for 2025 and targeting around $15 million in revenue for 2026. Another CEO letter in April 2025 highlighted 18% year-over-year revenue growth in 2024, doubled cash reserves, and a 37% reduction in net loss. Analysts have lowered the price target for My Size from $5 to $3.

My Size, Inc. operates within the e-commerce and fashion technology industries, which often experience seasonal fluctuations in consumer demand, typically seeing increased activity during major shopping holidays and back-to-school periods. The company's core business addresses a persistent challenge in e-commerce, suggesting a relatively consistent underlying demand for its solutions. A significant portion of My Size's revenue is generated through SaaS subscriptions and licensing agreements, which tend to provide more stable and recurring revenue streams. However, the performance of its e-commerce platform, Orgad, and secondhand marketplace, Percentil, would likely be more susceptible to traditional retail seasonality.

My Size, Inc. develops and offers AI-driven SaaS measurement solutions to improve fit and reduce return rates in e-commerce. Its major products include MySizeID, BoxSize, SizeUP, Size Form, First Look Smart Mirror, Bring Your Own Device, Smart Catalogue, and True Feedback. The company has expanded its offerings through acquisitions like Naiz Fit, Orgad, ShoeSize.Me, and Percentil. My Size, Inc. primarily generates revenue through SaaS subscriptions, licensing agreements, and related services.

My Size, Inc. is headquartered in Airport City, Israel, with R&D facilities in Israel and New York, serving a global client base. Its AI-driven software-as-a-service measurement solutions are provided to fashion e-commerce companies in Israel and Spain. The acquired Orgad platform operates globally, including in the U.S. and Europe, and is strategically expanding across Europe. The Percentil secondhand marketplace operates across Spain, Italy, Germany, and France.

My Size, Inc. has focused on strategic growth and technological advancements, contributing positively to its brand reputation. The company is exploring opportunities to responsibly monetize its aggregated and anonymized data intelligence assets, emphasizing a "privacy-first approach". My Size also unveiled new AI fashion tech, including a virtual try-on platform, at CES 2025 and NRF 2025. The company's reported strong third-quarter 2025 results also reflect positively on its operational capabilities and market standing. There were no explicitly negative events impacting its brand reputation found in the past year, though the significant decline in stock price could indirectly affect investor sentiment.

27.71% of My Size's stock is owned by institutional investors including UBS Group AG, DRW Securities, LLC, and others. My Size insiders own 155.41% of the company's stock. Key individual insider shareholders include Shoshana Yael Zigdon (59.89%), Billy Pardo (55.21%), and Israel Levy (11.87%).