NerdWallet, Inc. Class A (NRDS)

In the past six months, NerdWallet reported its first and second-quarter 2025 financial results and announced its third-quarter 2025 earnings call. In Q1 2025, the insurance segment showed substantial revenue growth, while MUUs declined. In Q2 2025, revenue increased, and EPS beat expectations, but the credit card segment experienced a revenue decline. For Q3 2025, management projected revenue between $189 million and $197 million. As of October 2025, analysts have a consensus "Buy" rating for NRDS, with a price prediction of $13.80 for 2025. The stock price as of October 22, 2025, was $11.37, showing a 3.18% increase from October 22, 2024.

Demand for NerdWallet's products and services can exhibit seasonality, influenced by broader financial trends and consumer behavior. Demand for credit card-related content may increase during the holiday season. Demand for tax-related services likely increases during tax season. Rising interest rates can impact demand for certain loan products. The insurance segment has shown significant growth, but growth rates are expected to normalize in the second half of 2025. Demand for financial guidance and tools can fluctuate with economic conditions, with user engagement showing some seasonality or cyclicality.

NerdWallet, Inc. (NRDS) is a personal finance company operating a digital platform that provides financial guidance to consumers and SMBs, with a mission to offer clarity for financial decisions. The company promotes financial products through its website and app, offering comparison tools and expert content across various financial products and services, including credit cards, mortgages, insurance, loans, banking, and investing. NerdWallet generates revenue through success fees from affiliated institutions and has introduced NerdWallet+, a paid membership program.

NerdWallet, Inc. has expanded its operations beyond the United States, with a geographic footprint that includes the UK, Australia, and Canada.

NerdWallet aims to be a trusted source of financial guidance, attracting millions of monthly users. In Q4 2024, monthly unique users declined, attributed to traffic headwinds in non-monetizing topics. The company is actively working to expand its registered user base and has introduced NerdWallet+, a paid membership program. NerdWallet increased its sales and marketing expenses by 48% in Q1 2025, indicating a focus on maintaining and enhancing brand visibility.

NerdWallet's ownership is primarily held by institutional investors and insiders. Major institutional shareholders include Topline Capital Management, LLC, Vanguard Group Inc., and BlackRock, Inc. The largest individual shareholder is Innovius Capital Sirius I LP. Tim Chen, co-founder and CEO, maintains significant influence through his Class B common stock. Insiders have shown net buying activity of 22,431 shares over the last 12 months.