Stock events for NerdWallet, Inc. (NRDS)
NerdWallet, Inc.'s stock experienced a decline of 10.52% over the past year. In the third quarter of 2025, NerdWallet reported a 12.4% year-over-year revenue growth, driven by strong performance in insurance, loans, and emerging verticals, which helped to offset declines in credit card and SMB segments. The company's acquisition of Next Door Lending has expanded its revenue streams and reduced its dependence on credit card partners, and NerdWallet also increased its share repurchase authorization to $125 million.
Demand Seasonality affecting NerdWallet, Inc.’s stock price
NerdWallet's products and services exhibit demand seasonality, typically observing a quarter-over-quarter increase in revenue from Q4 to Q1. The investing vertical, in particular, benefited from a strong stock market that drove consumer demand. While facing organic search headwinds, NerdWallet anticipates user growth stabilization by early 2026.
Overview of NerdWallet, Inc.’s business
NerdWallet, Inc. operates as a digital platform providing financial guidance to consumers and SMBs, primarily relying on an affiliate model for revenue. The company offers a suite of products and services, including comparison tools for credit cards, mortgages, insurance, SMB products, personal loans, banking, investing, and student loans, along with educational content and financial tools.
NRDS’s Geographic footprint
NerdWallet, Inc. has a global presence, offering its products and services in the United States, the United Kingdom, Canada, and Australia. The company's headquarters are located in San Francisco, California, U.S.
NRDS Corporate Image Assessment
NerdWallet has built a reputation as a trusted brand focused on providing clarity for financial decisions. However, in the past year, the company's brand reputation and user engagement have been impacted by a significant decline in monthly unique users. NerdWallet is actively working to strengthen its brand and is focusing on direct consumer engagement through its app and personalized guidance tools to build recurring relationships.
Ownership
NerdWallet, Inc. has a diverse ownership structure comprising institutional shareholders, insiders, and retail investors. Institutional investors collectively hold a substantial portion of the company's shares, with figures ranging from approximately 37.07% to 57.44%. Insiders own a significant percentage, estimated at around 48.45% of outstanding shares, and retail investors account for the remaining portion, approximately 13.45% to 36.63%. Major institutional owners include Topline Capital Management, LLC, Vanguard Group Inc, and BlackRock, Inc. Innovius Capital Sirius I LP is noted as the largest individual NerdWallet shareholder.
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