Stock events for Pool Corp. (POOL)
Pool Corp.'s stock price has declined in the past six months. As of June 27, 2025, shares were down about 12% year-to-date and near their lowest level since 2022. As of June 28, 2025, the stock had decreased by 15.63% over the last six months. On April 24, 2025, Pool Corp. reported Q1 sales were down 4%, but the company affirmed its full-year guidance and EPS, noting that the maintenance segment remained strong. Earlier, on February 20, 2025, the company reported that 2024 revenue was down 4%, but margins and market share held steady, with the 2025 outlook projected to be flat to slight growth. A Deutsche Bank report on April 1, 2025, initiated coverage of Pool with a "Hold" recommendation. The stock hit a 52-week low at $284.05. The stock's performance has been impacted by a challenging economic environment, including elevated inflation and consumer interest rates. Despite these pressures, the company's maintenance activity has remained strong.
Demand Seasonality affecting Pool Corp.’s stock price
Demand for Pool Corp.'s products is highly seasonal, with peak sales in warmer months and lower sales in the first and fourth quarters. Weather conditions significantly impact sales, with unseasonable weather affecting the pool and landscape maintenance season. The company's workforce fluctuates to meet seasonal demand. A significant portion of Pool Corp.'s revenue comes from recurring business related to the upkeep of installed pools. The company has implemented AI-powered demand planning and forecasting to improve supply chain resilience and manage demand and supply volatility.
Overview of Pool Corp.’s business
Pool Corporation, operating as POOLCORP, is the world's largest wholesale distributor of swimming pool supplies, equipment, and related leisure products. Founded in 1993 and headquartered in Covington, Louisiana, POOLCORP operates within the Consumer Cyclicals sector, specifically in the Leisure Products industry, or more broadly, as a Wholesale Distributor in the Distribution Services industry. POOLCORP offers a comprehensive range of products for pool and spa maintenance and construction, as well as outdoor living, with over 200,000 SKUs from more than 4,000 suppliers. Major product categories include pool maintenance, pool construction, outdoor living, irrigation and landscape products, and commercial products.
POOL’s Geographic footprint
Pool Corporation has a global distribution network with approximately 445 sales centers worldwide and over 6,000 employees. Its operations span North America, Europe, and Australia, serving roughly 125,000 wholesale customers globally. Within the United States, primary markets are California, Texas, Florida, and Arizona, which collectively represented approximately 53% of its 2021 net sales. In 2021, approximately 94% of sales were generated in North America, 5% in Europe, and 1% in Australia.
POOL Corporate Image Assessment
Pool Corporation has a strong brand reputation due to its market leadership, extensive distribution network, diverse product range, and customer focus. The company emphasizes customer service, fostering strong customer loyalty. POOLCORP is recognized as the world's largest distributor of swimming pool supplies. In 2025, POOLCORP celebrated its 44th year in business and its 30th anniversary as a publicly traded company. The acquisition of Pinch A Penny supports independent pool professionals. POOLCORP also hosts an annual Retail Summit to provide education, training, and innovation for retailers. In 2012, the FTC charged PoolCorp with anticompetitive tactics, which the company settled to stop these practices.
Ownership
Pool Corporation has significant institutional ownership, with 1,458 institutional owners and shareholders holding a total of 47,231,198 shares. Major institutional shareholders include Vanguard Group Inc., BlackRock, Inc., Kayne Anderson Rudnick Investment Management Llc, and State Street Corp. The largest individual shareholder of Pool Corp. is Wilson B. Sexton, who owns 1.61 million shares, representing 4.29% of the company.
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