Primerica, Inc. (PRI)

Over the past six months, Primerica's stock price has fluctuated, with a share price of $260.13 as of November 25, 2025, representing a 14.69% decline over the past year. Key events impacting the stock include the Q3 2025 earnings report, which showed strong results but a slight stock dip post-announcement, the Q2 2025 earnings report, which also beat forecasts but resulted in a stock decrease, and the Q1 2025 earnings report, which showed revenue and income increases. Additionally, a new $475 million share buyback program was announced in November 2025, and Keefe, Bruyette & Woods maintained a "Market Perform" recommendation for Primerica.

Primerica generally experiences seasonality in its Investment and Savings Products segment results due to a high concentration of sales of retirement account products, typically funded between February and April, coinciding with clients' tax return preparation season.

Primerica, Inc. is a multi-level marketing financial services company serving middle-income families in the United States and Canada. It operates in the financial services sector and multi-level marketing industry, aiming to empower individuals through financial education and diverse products and services. Primerica offers term life insurance, investment and savings products, and other distributed products like auto and home insurance referrals, credit monitoring, debt management plans, and pre-paid legal services. In Canada, they also offer health benefits and mortgage loan referrals. Primerica was the third-largest issuer of term life insurance coverage in the United States and Canada in 2024.

Primerica, Inc. primarily conducts its business activities and derives the majority of its revenue from the United States and Canada. Its headquarters are located in Duluth, Georgia, US.

Primerica has a long-standing presence as a legitimate business, generating profits and receiving high ratings. In 2015, Forbes listed Primerica as one of "America's 50 Most Trustworthy Financial Companies." The company was also ranked on the Fortune 1000 list for the third consecutive year in 2022 and recognized as the "#1 Most Trusted Life Insurance Company" by Investor's Business Daily. A past event that affected Primerica's reputation was a censure and fine by the SEC in 1998 due to PFS Investments Inc.'s failure to properly supervise registered representatives.

Primerica, Inc. has a diverse ownership structure, with institutional investors holding a significant majority, ranging from approximately 67.95% to 93.68%. Insiders own about 0.55%, while public companies and individual investors hold the remaining 5.78% to 25.72%. Major institutional owners include Vanguard Group Inc., Kayne Anderson Rudnick Investment Management LLC, BlackRock, Inc., Fmr LLC (Fidelity Investments), BAMCO Inc /ny/, State Street Corp, and Burgundy Asset Management Ltd.