Primerica, Inc. (PRI)

Primerica's stock experienced movements influenced by company-specific and economic factors. The 52-week range was between $230.98 and $298.75, with a closing price of $275.87 on February 6, 2026. In Q3 2025, term life policy sales declined, and new representative additions also fell, but investment products saw strong net inflows. The Board of Directors authorized a $475 million share repurchase program in November 2025. Q2 2025 saw a rise in total product sales, segment revenues, and the life-licensed sales force. Q1 2025 reported strong results with increased client asset values and segment revenues. As of January 31, 2026, Primerica had a consensus "Moderate Buy" rating from analysts, with an average 12-month price target of $300.00.

Demand for Primerica's products is sensitive to economic conditions rather than strict seasonality. Term life policy sales declined in 2025 due to affordability concerns, while investment and savings products showed strong demand. This suggests a cyclical demand pattern influenced by the economic climate and market performance.

Primerica, Inc. is a financial services company serving middle-income households in the United States and Canada. It operates in the Life and Health Insurance industry, utilizing an independent contractor sales force. Primerica's products include term life insurance, investment and savings products, senior health insurance (through e-TeleQuote acquisition), and other distributed products like mortgage loans and home automation solutions.

Primerica, Inc. primarily operates across North America, serving clients in both the United States and Canada.

Primerica maintains a positive brand reputation, particularly for its focus on financial education. Primerica Life Insurance Company, Primerica Life Insurance Company of Canada, and National Benefit Life Insurance Company held an A+ (Superior) rating from AM Best. The company was named "Most Trusted by Investor's Business Daily." PFS Investments has received the DALBAR Mutual Fund Service Award for 22 years. Primerica was included in the Bloomberg Gender-Equality Index in 2023.

Primerica, Inc. has significant institutional ownership, with 851 institutional owners holding approximately 90.9% of the stock. Major institutional owners include Kayne Anderson Rudnick Investment Management Llc, Vanguard Group Inc, and BlackRock, Inc. Information on major individual owners was not explicitly detailed.