Stock events for Rollins, Inc. (ROL)
Over the past six months, Rollins, Inc. (ROL) stock has experienced a modest increase. Shares of ROL rose following the announcement of its Q2 2025 results, which surpassed Wall Street expectations. JPMorgan initiated coverage on Rollins with an "Overweight" rating, while UBS maintained its "Neutral" rating. Rollins, Inc. held its 2024 Investor and Analyst Conference, outlining strategic priorities and growth initiatives.
Demand Seasonality affecting Rollins, Inc.’s stock price
Demand for Rollins, Inc.'s pest control products and services typically exhibits seasonality, with higher demand often observed during warmer months. The pest control segment generally experiences consistent demand across economic cycles. The company benefits from recurring service contracts, which help to stabilize revenue streams despite seasonal fluctuations.
Overview of Rollins, Inc.’s business
Rollins, Inc. is a global leader in pest and termite control, operating in the Commercial Services and Consumer Cyclical sectors. The company provides comprehensive pest and termite control services, including protection against insects, rodents, and termite damage. Rollins operates through wholly-owned subsidiaries such as Orkin, HomeTeam Pest Defense, and others.
ROL’s Geographic footprint
Rollins, Inc. has an extensive geographic footprint, serving over 2.8 million customers from more than 800 locations globally. The company's operations span North America, the United Kingdom, Central America, the Caribbean, the Middle East, Asia, and Australia. The United States accounts for 92.7% of its net sales.
ROL Corporate Image Assessment
Rollins, Inc. maintains a strong brand reputation, particularly through its flagship brand, Orkin. Orkin continued its public awareness efforts, such as its partnership with the American Red Cross. Orkin also released its annual "rattiest cities" list in October 2025.
Ownership
Rollins, Inc. exhibits substantial insider holdings, primarily by the Rollins family, alongside significant institutional investment. Institutional shareholders hold 53.68% of the company's shares, while Rollins insiders own 283.77%. Major institutional owners include Vanguard Group Inc and BlackRock, Inc. Gary W. Rollins is the largest individual shareholder.
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$58.50