Stock events for Sonic Automotive, Inc. (SAH)
Over the past six months, Sonic Automotive's stock (SAH) has experienced some fluctuations. The stock's 52-week range has been between $52.00 and $89.62. As of January 30, 2026, the share price was $59.96, representing a decline of 17.39% from February 3, 2025. In August 2025, Sonic Automotive reported a 76% year-over-year increase in second-quarter net income. In October 2025, the company released its third-quarter results, reporting record revenues and gross profit, but net income was down 37% year-over-year. In November 2025, Barclays initiated coverage of Sonic Automotive with an "Equal Weight" rating, and the company highlighted strong third-quarter results. In December 2025, Sonic Automotive announced plans to "regrow, revise EchoPark network." In January 2026, Sonic Automotive scheduled the release of its fourth-quarter and full-year 2025 financial results, and brokerages issued an average recommendation of "Hold" for Sonic Automotive.
Demand Seasonality affecting Sonic Automotive, Inc.’s stock price
Sonic Automotive's operations are subject to seasonal variations, with the first quarter historically contributing less operating profit than the second and third quarters, while the fourth quarter has typically yielded the highest operating profit. Factors influencing this seasonality include weather conditions, manufacturer incentive programs, and model changeovers. However, the company notes that due to the abnormal effects of the COVID-19 pandemic, this historical seasonality did not hold true in 2023 and may not in 2024. Demand for parts and service has historically remained stable throughout the year, and used vehicle sales also tend to be less sensitive to economic cycles and seasonal influences than new vehicle sales.
Overview of Sonic Automotive, Inc.’s business
Sonic Automotive, Inc. (SAH) is a prominent automotive retailer in the United States, operating primarily within the automotive dealership industry. The company sells new and used cars and light trucks, along with related services such as replacement parts, vehicle maintenance, warranty repairs, and financing arrangements. Sonic Automotive operates through three main segments: Franchised Dealerships, EchoPark Automotive, and Sonic Powersports. The company is headquartered in Charlotte, North Carolina, and was founded in 1997.
SAH’s Geographic footprint
Sonic Automotive has an extensive market presence across the United States, operating in 24 states with over 100 dealerships. Key states contributing to its revenue include Texas, California, Colorado, Tennessee, and Florida. The EchoPark Automotive segment operates in 21 states with over 40 locations, and the Sonic Powersports segment has 14 locations in North Carolina, South Dakota, and Texas.
SAH Corporate Image Assessment
Sonic Automotive aims to provide an exceptional automotive retail experience, focusing on transparency, convenience, and a comprehensive selection of vehicles and services. In August 2025, Sonic Automotive reported a 76% increase in second-quarter net income despite industry disruptions. In November 2025, the company highlighted its strong third-quarter performance, attributing success to initiatives like technician recruitment and mobile service expansion. In February 2025, Sonic Automotive partnered with Amazon Autos to explore online vehicle sales. In December 2025, plans to "regrow, revise EchoPark network" suggest strategic adjustments to improve the performance and perception of its used car segment. Overall, the company appears to be actively working on enhancing its customer experience and adapting to market changes.
Ownership
Sonic Automotive, Inc. has 459 institutional owners and shareholders, holding a total of 19,842,175 shares. Institutional ownership accounts for 62.37% of the company, while individuals hold 36.78%. Major institutional shareholders include BlackRock, Inc. and Vanguard Group Inc. Significant individual and corporate owners include Sonic Financial Corporation, Obs Family, LLC, Jeff Dyke, and David Smith. The Smith family holds over 30% of the total shares outstanding and possesses over 80% of the voting power.
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