Sleep Number Corporation (SNBR)

In the past six months, Sleep Number Corp.'s stock has experienced volatility and a general decline. As of October 27, 2025, the stock price was $6.28, with a 6-month change of -7.99% and a year-to-date decrease of -57.87%. Key events impacting the stock include disappointing Q2 2025 results, a CFO leadership change, Q3 earnings falling short of expectations, and general market sentiment. The company's high debt and limited capital flexibility, combined with a lack of near-term growth drivers, have been noted as risks.

The provided information does not explicitly detail the demand seasonality for Sleep Number Corp.'s products and services. The company's direct-to-consumer model suggests a continuous sales effort rather than being solely reliant on specific seasonal peaks.

Sleep Number Corporation is a wellness technology company that designs, manufactures, markets, and distributes sleep solutions. Founded in 1987 and headquartered in Minneapolis, Minnesota, it operates in the Consumer Cyclical sector. The company sells proprietary sleep solutions directly to consumers through retail stores, online platforms, phone sales, and chat. Its major products include Sleep Number and Comfortaire beds, Sleep 360 smart beds, adjustable bases, temperature-balancing products, children's beds, pillows, sheets, and other bedding accessories.

Sleep Number Corp. operates solely within the United States. The company is headquartered in Minneapolis, Minnesota, and maintains manufacturing and distribution facilities in South Carolina and Utah. It operates retail stores across the U.S.

Sleep Number positions itself as a wellness technology company focused on improving lives through individualized sleep experiences. In the past year, Sleep Number has continued to innovate, launching the new ClimateCool smart bed in October and partnering with GEM Health in March to offer virtual care for obstructive sleep apnea through its GEM SLEEP program. They also launched the BreatheIQ app to help snorers. However, the company has faced some historical legal issues and controversies, including class-action lawsuits regarding warranty fulfillment and a lawsuit accusing Sleep Number of monopolization, tortious interference, deceptive trade, and unjust enrichment related to trademark rights and alleged false reviews. The recent financial performance, with significant revenue and EPS misses, could also negatively impact investor and consumer confidence, indirectly affecting brand reputation.

The provided search results do not offer specific details on major institutional and individual owners of Sleep Number Corp. (SNBR). However, Nasdaq provides information on "Institutional Holdings" and "Insider Activity" for SNBR, which would typically list major owners.