Molson Coors Beverage Company Class B (TAP)

In the past six months, Molson Coors' Board of Directors declared a dividend. The company unveiled new flavor innovations for 2026 and announced increased investment and expanded partnerships for its Coors Banquet brand in 2026. Molson Coors reported results that significantly missed expectations, with volume declines and a shortfall in EBITDA, leading to a downward revision of its fiscal year 2025 guidance. The stock price was down 0.55% over the past six months as of August 2025. Molson Coors reported a decline in net sales and swung to a loss in Q3 2025. Molson Coors announced a business restructuring that included cutting approximately 400 positions. Analysts highlighted shrinking unit sales and margin pressure.

Demand for Molson Coors' products is subject to seasonality, influenced by factors like weather and tourism. The company produces seasonal beers for specific times of the year, holidays, or festivals. Craft beer has historically experienced stronger sales in the second half of the year. In 2020, the beverage industry faced an unprecedented surge in demand for 12-ounce cans. Molson Coors' strategy to expand its total beverage portfolio aims to cater to a wider range of consumption occasions.

Molson Coors Beverage Co. is a multinational drink and brewing company involved in the production, development, and distribution of alcoholic and non-alcoholic beverages. Its product lineup includes beer brands like Blue Moon, Molson Canadian, and Coors Light, and it has expanded into energy drinks, spirits, wine, cider, non-alcoholic beer, canned cocktails, and ready-to-drink coffee. The company also holds licensing agreements to brew and distribute brands like Heineken and Corona Extra.

Molson Coors has a significant global presence, with operations spanning North America, West Europe, East Europe, Asia, the Middle East and North Africa, Australasia, Africa, and Latin America. North America is its primary revenue generator. The United States was the top market for Molson Coors products in 2022, with Canada and the UK also being key markets. The company is co-headquartered in Chicago, Illinois, and Montreal, Quebec, and operates dozens of breweries worldwide.

Molson Coors' brand reputation has been influenced by both positive initiatives and controversies. Molson Coors discontinued its diversity, equity, and inclusion (DEI) practices. A Reddit discussion emerged linking Coors Brewing Co. to the Heritage Foundation and Project 2025, prompting some users to express intentions to boycott the brand. Molson Coors continued its focus on sustainability initiatives. The Coors Banquet brand demonstrated strong performance in 2025. Molson Coors also continued to expand its overall beverage portfolio, investing in sustainability and leveraging digital transformation.

Molson Coors has a mixed ownership structure, with institutional investors holding a significant majority of the company's stock. Key institutional owners include State Street Corp., Vanguard Fiduciary Trust Co., and BlackRock, Inc. Individual investors own a smaller portion. The Molson and Coors families maintain substantial voting influence through a dual-class share structure and family trusts.