Stock events for Molson Coors Beverage Co. (TAP)
Over the past six months, Molson Coors Beverage Co. stock has declined by 16.96%. Several analyst rating and price target adjustments have occurred. Rahul Goyal was appointed as President and CEO on September 22, 2025. The company reported its Q2 2025 earnings, with EPS of $2.05 and revenue of $3.20 billion, exceeding expectations, but reduced its full-year 2025 guidance due to factors like increased costs and softer demand. The ex-dividend date for a $0.47 per share dividend was on June 6, 2025.
Demand Seasonality affecting Molson Coors Beverage Co.’s stock price
The demand for Molson Coors products is subject to seasonality, with higher demand during warmer months, holidays, and major events. The beverage industry, especially alcoholic beverages, commonly experiences increased consumption during these periods. The company's focus on "beyond beer" offerings may align with seasonal consumer preferences for refreshing drinks.
Overview of Molson Coors Beverage Co.’s business
Molson Coors Beverage Company is a multinational drink and brewing company that manufactures, markets, and sells a diverse portfolio of beer, malt beverages, flavored malt beverages, hard seltzers, craft beers, spirits, and ready-to-drink beverages. Its product lineup includes brands such as Coors Light, Miller Lite, Molson Canadian, and Blue Moon. The company has expanded into "beyond beer" offerings like Vizzy Hard Seltzer and non-alcoholic beverages like ZOA Energy. Molson Coors rebranded in January 2020 to reflect its strategic shift towards a broader beverage portfolio.
TAP’s Geographic footprint
Molson Coors operates globally through two segments: Americas and EMEA & APAC. The Americas segment handles production, importing, marketing, distribution, and sales in the United States, Canada, and Latin America. The EMEA & APAC segment covers production, marketing, and sales in countries including Bulgaria, Czech Republic, the U.K., and certain nations within the Middle East, Africa, and Asia Pacific regions. Molson Coors is the fifth-largest beer producer globally and holds a top-two position in the U.S., Canada, and the United Kingdom. The company operates approximately 11 primary breweries, four craft breweries, and one cidery.
TAP Corporate Image Assessment
In the past year, Molson Coors has focused on premiumization, portfolio diversification, and a "category first" approach, contributing to market momentum. The company has performed well due to improvements in its U.S. market share, particularly with brands like Coors Light and Miller Lite. Coors Banquet has shown strong performance with consecutive quarters of share growth. However, the company has faced challenges, including slowing sales in the U.S. and the impact of inflation on its margins. Molson Coors reported a year-on-year sales decline of 4.91% in Q2 2025 and reduced its full-year 2025 guidance.
Ownership
Molson Coors has a mixed ownership structure with institutional investors holding a significant majority (79% to 90.65%) of the company's stock. The Vanguard Group, Inc. is the largest shareholder with approximately 10% to 11% ownership, followed by BlackRock, Inc. and Dodge & Cox, each holding around 6.9% to 7.0% of shares. Insiders own less than 1% of the company, while the general public holds approximately 12% to 14.89% of the company's stock.
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$46.73