Molson Coors Beverage Company Class B (TAP)

In the past six months, Molson Coors faced macroeconomic headwinds in Q1 2025, leading to lower performance. Q2 2025 was challenging due to U.S. industry volume trends and aluminum costs. The company revised its full-year 2025 guidance downwards and announced a plan to cut 400 salaried jobs. Rahul Goyal was appointed as the new CEO in October 2025. The company is focusing on strengthening core brands, premiumization, and expanding beyond beer categories.

The demand for Molson Coors products typically exhibits seasonality, with higher demand during warmer months and around holidays. The company's Q2 2025 report mentioned softer U.S. industry volume trends during the summer months. Consumer preference towards moderation and the growth of low and non-alcoholic categories also indicate evolving demand patterns.

Molson Coors Beverage Company is a global beverage company formed in 2005 through the merger of Molson Brewery and Coors Brewing Company. It operates in the alcoholic and non-alcoholic beverage industry, with a diverse portfolio of brands including Coors Light, Miller Lite, Molson Canadian, and Vizzy Hard Seltzer.

Molson Coors has a significant market presence across North America, Europe, and other international markets, operating through Molson Coors North America and Molson Coors Europe. It also maintains a joint venture partnership with Modelo Group in Mexico, holding a 49% ownership stake.

In the past year, Molson Coors has focused on strengthening its core brands and expanding into new beverage categories. Miller64 was rebranded to Miller Extra Light in January 2024. The company has also made efforts to expand its "beyond beer" portfolio. Molson Coors' commitment to sustainable business practices and fostering a culture of innovation also contributes to its brand reputation.

Molson Coors is largely controlled by institutional shareholders, who collectively own 83% of the company. Major institutional owners include The Vanguard Group, Inc., BlackRock, Inc., and Dodge & Cox. Individual insiders own under 1% of the company.