Tesla, Inc. (TSLA)

In the past six months (July 2025 - January 2026), Tesla's stock (TSLA) experienced several movements. As of January 9, 2026, the share price was $445.01, a 10.34% increase from January 13, 2025, but decreased to a 4-week low of $435.00 on January 6, 2026. On December 15, 2025, the stock reached a 51-week high of $481.06. Tesla's stock lost 5.91% over the four weeks leading up to January 13, 2026. In December 2025, Tesla's UK registrations fell by over 29% year-on-year, with overall UK sales decreasing by 8.9%. In January 2026, Tesla lost its position as the world's largest battery electric vehicle manufacturer to BYD. Tesla also announced a shift to a monthly subscription model for its Full Self-Driving software starting February 14, 2025, discontinuing the $8,000 one-time payment option and sales by February 14, 2026.

Demand for Tesla's products and services exhibits some seasonality. The Consumer Discretionary sector, including Tesla, typically experiences seasonal strength from October 17 to April 12. Tesla's stock has historically shown strength between October 23rd and December 15th, with an average gain of 18.62% and an 80% win rate, while January has historically favored a short bias. Energy storage deployments increased significantly in 2023, while solar deployments dropped, partly due to higher interest rates and company layoffs. In the automotive market, Tesla has cut prices in China due to competition, but demand has remained stable due to competitive pricing and localized production. In January 2025, the Tesla Model Y was among the top-selling electric vehicles in both Europe and China.

Tesla, Inc. is an American multinational automotive and clean energy company based in Austin, Texas, that designs, develops, manufactures, sells, and leases electric vehicles (EVs), energy generation and storage systems, and related services. Tesla operates in the Automotive and Renewable Energy sectors, with major automotive products including the Model S, Model 3, Model X, Model Y, Cybertruck, Tesla Semi, and Tesla Roadster. In energy, Tesla produces and sells stationary battery energy storage devices like Powerwall, Powerpack, and Megapack, along with solar panels and solar shingles.

Tesla's operations span globally, with a significant presence in the United States, China, Europe, and Asia Pacific. The company has manufacturing facilities in the US (Fremont Factory, Gigafactory Texas, Gigafactory Nevada, Gigafactory New York), China (Gigafactory Shanghai), and Germany (Gigafactory Berlin). As of November 2025, Tesla operates approximately 7,900 Supercharger stations with over 75,000 connectors worldwide, predominantly in Asia Pacific, North America, and Europe, and has over 1,359 sales, service, and delivery centers globally.

Tesla's brand reputation has declined significantly over the past year. In the 2025 Axios Harris Poll, Tesla fell to 95th place, down from 8th in 2021, largely due to CEO Elon Musk's controversial actions and statements. According to the Brand Finance Sustainability Perceptions Index 2025 report, Tesla's total brand value decreased from USD 66.2 billion to USD 43.0 billion, with its Sustainability Perceptions Value (SPV) falling from USD 17.8 billion to USD 10.4 billion. This decline was observed across global markets, and the erosion of brand trust is linked to increased scrutiny of Tesla's labor practices and supply chain oversight. Competitors like Rivian and Lucid are reportedly capitalizing on these challenges.

Tesla is primarily owned by institutional investors, with CEO Elon Musk being the largest individual shareholder, holding approximately 13.0% of Tesla stock as of September 2025. Major institutional investors include Vanguard Group (around 7.3% to 7.67%), BlackRock (around 5.8% to 6%), and State Street Corp (around 3.4% to 3.49%). Other significant institutional holders include Geode Capital Management, Capital World Investors, JPMorgan Chase & Co, Morgan Stanley, Norges Bank, Goldman Sachs, and FMR (Fidelity). Among individual shareholders, after Elon Musk, Larry Ellison holds close to 1.4% of the stock. Other notable individual shareholders include Kimbal Musk, Zachary Kirkhorn, Ira Ehrenpreis, and Vaibhav Taneja. As of mid-2025, the ownership breakdown was approximately 48.1% institutional investors, 15.4% company insiders, and 36.3% general public and others.