Vital Farms, Inc. (VITL)

NASDAQ:
VITL
| Latest update: Jan 15, 2026, 8:02 PM

Stock events for Vital Farms, Inc. (VITL)

Vital Farms' stock has trended down by 18.96% in the past six months. Key events include Q3 2025 earnings exceeding estimates with $0.36 EPS and $198.94 million in revenue, Q2 2025 net revenue increasing by 25.4% to $184.8 million, and a raised fiscal year 2025 net revenue outlook to at least $770 million. Several firms adjusted their target prices, with TD Cowen reducing its target from $59.00 to $44.00 while maintaining a "buy" rating. Insider Matthew Ohayer sold 25,000 shares for $771,250.00, and the company set a $2 billion net revenue target for 2030 during an Investor Day.

Demand Seasonality affecting Vital Farms, Inc.’s stock price

There is a degree of seasonality in the demand for Vital Farms' products, which the company manages by adjusting the renewal of flocks on farms. Management has noted strong demand and has been actively expanding its network to meet growing consumer demand. The company's outlook for 2025 reflected an expectation of supply constraints early in the year, easing into the second half with new family farms coming online and new production lines becoming operational.

Overview of Vital Farms, Inc.’s business

Vital Farms, Inc. specializes in ethically produced foods, primarily pasture-raised eggs and butter. Founded in 2007 and headquartered in Austin, Texas, the company operates as a public-benefit corporation and a Certified B Corporation, emphasizing ethical sourcing, environmental sustainability, and animal welfare. Its product portfolio includes various types of pasture-raised eggs, butter, and ghee, sold under trade names like Vital Farms, Alfresco Farms, Lucky Ladies, and RedHill Farms, primarily to retail and foodservice channels.

VITL’s Geographic footprint

Vital Farms operates nationwide in the United States, partnering with a network of over 425 family-owned farms. Its products are distributed and sold in over 23,000 stores nationwide, and pasture-raised eggs are available at hundreds of foodservice operators. The company focuses on locating family farms in suitable areas for year-round pasture-raised egg production and is expanding its infrastructure with investments in facilities like Vital Crossroads in Indiana.

VITL Corporate Image Assessment

Vital Farms has maintained a strong brand reputation, recognized for its marketing and purpose-driven initiatives. The company was named among Fast Company's "Brands That Matter" for the fourth consecutive year, with its "Farmer Pause" campaign receiving accolades. Vital Farms was also recognized by Real Leaders on its 2024 "Top Impact Companies" list, ranking #19 globally. The company's consistent principles, transparency, and dedication to sustainable farming practices have earned the trust of its target audience.

Ownership

Institutional investors hold approximately 95.22% of Vital Farms' shares, with 515 institutional owners holding 53,584,354 shares. Major institutional owners include BlackRock, Inc., Wasatch Advisors Inc, and Vanguard Group Inc. Matthew O'Hayer, the Executive Chairperson and founder, is the largest individual shareholder with approximately 29.14% of the company's total shares. Retail investors account for around 7.22% of the remaining portion.

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Price Chart

$29.55

14.42%
(1 month)

Top Shareholders

BlackRock, Inc.
6.61%
WA Holdings, Inc.
5.29%
The Vanguard Group, Inc.
5.18%
Wellington Management Group LLP
4.52%
1251 Capital Group, Inc.
3.60%
Amazon.com, Inc.
3.42%
Principal Financial Group, Inc.
3.09%
Morgan Stanley
3.02%

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FAQ

What is the current stock price of Vital Farms, Inc.?

As of the latest update, Vital Farms, Inc.'s stock is trading at $29.55 per share.

What’s happening with Vital Farms, Inc. stock today?

Today, Vital Farms, Inc. stock is down by -14.42%, possibly due to news.

What is the market sentiment around Vital Farms, Inc. stock?

Current sentiment around Vital Farms, Inc. stock is positive, based on recent news, trading volume, and analyst opinions.

Is Vital Farms, Inc.'s stock price growing?

Over the past month, Vital Farms, Inc.'s stock price has decreased by -14.42%.

How can I buy Vital Farms, Inc. stock?

You can buy Vital Farms, Inc. stock through any brokerage platform, such as e.g., Robinhood, Fidelity, E*TRADE, by searching for the ticker symbol VITL

Who are the major shareholders of Vital Farms, Inc. stock?

Major shareholders of Vital Farms, Inc. include institutions such as BlackRock, Inc. (6.61%), WA Holdings, Inc. (5.29%), The Vanguard Group, Inc. (5.18%) ... , according to the latest filings.