Stock events for Winmark Corp. (WINA)
Over the past six months, Winmark Corp. stock has experienced some notable movements and announcements. As of January 6, 2026, the share price was $436.06, representing an increase of 12.98% over the past year. Winmark has announced regular quarterly cash dividends and a special dividend of $10.00. Winmark Corporation announced its third-quarter results on October 15, 2025, reporting net income of $11,136,500 or $3.02 per share diluted. On October 29, 2025, Fintel reported that Winmark's price target was increased by 22.47% to $555.90. Winmark Corporation reported an increase in Q3 sales, with revenue rising 5.1% for the first three quarters of 2025.
Demand Seasonality affecting Winmark Corp.’s stock price
Winmark Corp.'s various franchise brands experience different seasonal trends, which largely offset each other on a company-wide basis, resulting in no significant overall seasonality trends for the company. Plato's Closet and Once Upon A Child typically experience higher sales during the spring months and the back-to-school season, while Play It Again Sports sees higher sales during the winter season. The strategic diversification across these brands helps to insulate the company from market fluctuations.
Overview of Winmark Corp.’s business
Winmark Corporation is a leading American franchisor specializing in value-oriented retail concepts that buy, sell, and trade gently used merchandise. The company operates within the consumer discretionary sector, specifically in the other specialty stores industry, focusing on the resale and service sector. Winmark's business model is primarily franchising, with a network of over 1,300 franchised locations across the United States and Canada. Winmark's diversified portfolio includes five established brands: Plato's Closet, specializing in trendy clothing for teens and young adults; Once Upon a Child, the largest franchisor of children's resale stores; Play It Again Sports, a leading franchisor of sporting goods stores; Style Encore, focusing on apparel for women; and Music Go Round, the largest franchisor of musical instrument resale stores. Winmark also operates a leasing segment through its subsidiaries, Winmark Capital Corporation and Wirth Business Credit, Inc.
WINA’s Geographic footprint
Winmark Corporation has a significant and expanding market presence across North America and internationally, with over 1,300 franchised locations. Its franchise network spans multiple geographic regions, supporting localized resale markets. Franchise locations are typically embedded within community retail corridors. Winmark's operational footprint reflects decentralized retail execution supported by centralized brand and system oversight. As of September 27, 2025, there were 1,377 franchises in operation across North America, with an additional 77 awarded but not yet open.
WINA Corporate Image Assessment
Winmark Corporation has maintained a strong brand reputation in the past year, particularly highlighted by its commitment to sustainability and positive social impact. Winmark Corporation was named to Fortune's 2023 Change the World List. Winmark has been at the forefront of the sustainability movement for over 30 years. The company is recognized for empowering entrepreneurs and fostering small business formation through its franchise model.
Ownership
The ownership structure of Winmark Corp. is a mix of institutional, insider, and public/retail investors. Approximately 46.18% to 59.97% of the company's stock is owned by institutional investors. Insiders own approximately 5.73% of the stock, with Ronald G. Olson being the largest individual shareholder. Retail investors hold approximately 34.29% of Winmark Corp. stock.
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