Winmark Corporation (WINA)

Over the past six months, Winmark Corp. has experienced several notable stock events, including dividend declarations, insider trading, S&P SmallCap 600 inclusion, and earnings reports. Winmark Corporation declared a quarterly dividend of $0.96 per share, payable in March, and also announced a special dividend in October 2025. There have been instances of insider selling. In January 2026, Winmark was set to join the S&P SmallCap 600 index, replacing Guess? Inc., which led to a stock jump. In October 2025, Winmark reported third-quarter EPS of $3.02, missing analyst estimates by $0.20, though revenue topped estimates. Recent analyst commentary has included views that Winmark Corporation remains "incredibly overvalued" and that its shares have "gotten too pricey", while other analyses highlighted its "differentiated business model" and "compounder at a reasonable price".

Winmark's business model exhibits counter-cyclical characteristics, suggesting a degree of resilience to economic fluctuations. The franchised stores offer a flexible mix of merchandise that is adjusted to adapt to seasonal and regional differences.

Winmark Corporation is a franchising company in the resale and service sector, focusing on value-oriented retail store concepts. Its major franchised brands include Plato's Closet, Once Upon A Child, Play It Again Sports, Style Encore, and Music Go Round. Winmark also operates a middle-market equipment leasing business under the Winmark Capital mark and sells point-of-sale system hardware to its franchisees.

Winmark Corporation has a significant presence across North America, with over 1,363 franchises in operation in the United States and Canada. The majority of its revenues are generated from its United States operations.

Winmark Corporation has cultivated a positive brand reputation, particularly in the past year, by emphasizing sustainability and its role in the circular economy. In September 2023, Winmark was named to Fortune's 2023 Change the World List. Since 2010, Winmark's network of buying centers has extended the life of over 1.6 billion items.

The ownership structure of Winmark stock is a mix of institutional, retail, and individual investors. Major institutional owners include Neuberger Berman Group LLC, BlackRock, Inc., Renaissance Technologies Llc, Vanguard Group Inc, AltraVue Capital, LLC, and Fisher Asset Management, LLC. Key individual and insider owners include Ronald G. Olson, K. Jeffrey Dahlberg, Nine Ten Partners LP, Nine Ten Capital Management LLC, Sheldon Fleck, Jack A. Norqual, and Brett Heffes.