XPEL, Inc. (XPEL)

Over the past six months, XPEL's stock has risen by 28.34% as of October 28, 2025, but declined by 11.35% between October 22, 2024, and October 21, 2025. XPEL, Inc. surpassed Q1 and Q2 2025 earnings and revenue estimates, reporting record revenue of $124.7 million in the second quarter of 2025, marking a 13.5% increase. The launch of its COLOR Paint Protection Film product line occurred in September 2025. In September 2025, XPEL acquired assets from its exclusive distributor in China, expanding its international footprint. In November 2025, the company expanded its partnership with Rivian Automotive to launch a new customization program for its R1T and R1S electric vehicle owners in the US and Canada.

While detailed information on XPEL's product demand seasonality is not extensively outlined, the broader automotive glass film market sees demand influenced by weather conditions. Demand for XPEL's window films, which offer heat rejection and UV protection, could see seasonal peaks related to extreme temperatures. Financial platforms track XPEL's stock seasonality by displaying mean and median monthly returns, implying that seasonal patterns are a factor considered in the company's performance.

XPEL, Inc. specializes in manufacturing, distributing, and installing protective solutions, focusing on safeguarding surfaces and enhancing aesthetics. Its major product lines include Paint Protection Film (PPF) with products like ULTIMATE PLUS™, STEALTH™, and TRACWRAP™, as well as the COLOR Paint Protection Film product line. XPEL also offers window films for automotive, residential, and commercial use, such as PRIME™ Automotive Window Film and VISION™ Architectural Window Film. Additionally, the company provides FUSION PLUS™ ceramic coatings for various surfaces and develops proprietary software like the Design Access Program (DAP) to streamline installation. XPEL also offers a range of related accessories and merchandise.

XPEL, Inc. has a significant global presence, operating in over 55 countries through a network of distributors and installers. The company has manufacturing facilities in San Antonio, Texas (USA), Toronto, Ontario (Canada), and Shanghai, China. North America accounts for 67.7% of total sales in 2023, while China contributes 10.5%.

XPEL, Inc. has a strong brand reputation and a loyal customer base, built on innovation, high-quality products, and extensive warranty coverage. The company carefully selects and trains its installers to ensure customer satisfaction and maintains brand integrity. XPEL emphasizes customer service, expert technical support, and world-class training, and actively seeks to increase global brand awareness through high visibility at premium events and strategic advertising.

XPEL, Inc. has a diverse ownership structure, with approximately 72.70% of its stock held by institutional shareholders, 15.17% by insiders, and 12.13% by retail investors. Major institutional owners include Wasatch Advisors Inc., BlackRock, Inc., Vanguard Group Inc., IJR - iShares Core S&P Small-Cap ETF, SCS Capital Management LLC, Schwartz Investment Counsel Inc., and State Street Corp. The largest individual shareholder is Mark I. Adams, who owns 2.20 million shares, representing 7.94% of the company, while Ryan Pape, President and CEO, holds 3.89% of the shares.