Yum! Brands, Inc. (YUM)

New York Stock Exchange:
YUM
| Latest update: Oct 15, 2025, 6:55 PM

Stock events for Yum! Brands, Inc. (YUM)

Yum! Brands' stock has experienced analyst activities and corporate actions in the past six months. Piper Sandler raised its price target, while Wells Fargo & Company dropped its target price. Insider selling activity occurred with sales by CEO Scott Mezvinsky and Director Weir Mirian M. Graddick. The company announced refinancing plans and declared a quarterly cash dividend. Chris Turner is set to become CEO, Sean Tresvant was promoted, and Melissa Cash was appointed Chief Marketing Officer for KFC US.

Demand Seasonality affecting Yum! Brands, Inc.’s stock price

The demand for Yum! Brands' products experiences seasonality, with warmer months typically being busier due to increased tourism and dining out. The period between January and February is generally the slowest, with restaurants implementing marketing strategies to counteract seasonal dips.

Overview of Yum! Brands, Inc.’s business

Yum! Brands, Inc. is a global fast-food corporation operating in the Foodservice industry. It franchises and operates quick-service and fast-casual restaurants, including KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill, offering a variety of food products. The company has also acquired technology companies to enhance its omnichannel capabilities.

YUM’s Geographic footprint

Yum! Brands has a significant global presence with over 61,000 restaurants in more than 155 countries and territories. It is headquartered in Louisville, Kentucky, and relies on international expansion for growth, particularly for Taco Bell, KFC, and Pizza Hut.

YUM Corporate Image Assessment

Yum! Brands maintains strong brand recognition and customer loyalty, ranking high among retail brands and in Net Promoter Score. However, customer reviews indicate a desire for better service and products. The company experienced a ransomware attack in January 2023, leading to lawsuits and temporary restaurant closures. KFC and Pizza Hut faced sales declines, impacting brand perception, while Taco Bell showed strong performance. Yum! Brands is also involved in a tax dispute with the IRS.

Ownership

Yum! Brands, Inc. is primarily owned by institutional investors, holding between 71.77% and 85% of the company's shares. Major institutional owners include The Vanguard Group, Inc., BlackRock, Inc., and JPMorgan Chase & Co. Individual insiders own a small percentage, while the general public holds approximately 6.69% to 26.88% of the stock. Keith A. Meister is the largest individual shareholder.

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Price Chart

$143.98

3.30%
(1 month)

Top Shareholders

The Vanguard Group, Inc.
12.40%
BlackRock, Inc.
9.79%
The Capital Group Cos., Inc.
7.43%
JPMorgan Chase & Co.
6.74%
State Street Corp.
4.70%
T. Rowe Price Group, Inc.
4.50%
Geode Holdings Trust
2.94%
UBS Group AG
1.71%
Bank of America Corp.
1.61%
BPCE SA
1.54%
Morgan Stanley
1.53%
Government of Norway
1.51%
Northern Trust Corp.
1.14%
The Toronto-Dominion Bank
1.09%
FMR LLC
1.07%
Invesco Ltd.
1.00%
Virtus Investment Partners, Inc.
0.95%
Magellan Financial Group Ltd.
0.83%
The Bank of New York Mellon Corp.
0.77%
Legal & General Group Plc
0.76%

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FAQ

What is the current stock price of Yum! Brands, Inc.?

As of the latest update, Yum! Brands, Inc.'s stock is trading at $143.98 per share.

What’s happening with Yum! Brands, Inc. stock today?

Today, Yum! Brands, Inc. stock is down by -3.30%, possibly due to news.

What is the market sentiment around Yum! Brands, Inc. stock?

Current sentiment around Yum! Brands, Inc. stock is positive, based on recent news, trading volume, and analyst opinions.

Is Yum! Brands, Inc.'s stock price growing?

Over the past month, Yum! Brands, Inc.'s stock price has decreased by -3.30%.

How can I buy Yum! Brands, Inc. stock?

You can buy Yum! Brands, Inc. stock through any brokerage platform, such as e.g., Robinhood, Fidelity, E*TRADE, by searching for the ticker symbol YUM

Who are the major shareholders of Yum! Brands, Inc. stock?

Major shareholders of Yum! Brands, Inc. include institutions such as The Vanguard Group, Inc. (12.40%), BlackRock, Inc. (9.79%), The Capital Group Cos., Inc. (7.43%) ... , according to the latest filings.