Stock events for Yum! Brands, Inc. (YUM)
Yum! Brands' stock has experienced analyst activities and corporate actions in the past six months. Piper Sandler raised its price target, while Wells Fargo & Company dropped its target price. Insider selling activity occurred with sales by CEO Scott Mezvinsky and Director Weir Mirian M. Graddick. The company announced refinancing plans and declared a quarterly cash dividend. Chris Turner is set to become CEO, Sean Tresvant was promoted, and Melissa Cash was appointed Chief Marketing Officer for KFC US.
Demand Seasonality affecting Yum! Brands, Inc.’s stock price
The demand for Yum! Brands' products experiences seasonality, with warmer months typically being busier due to increased tourism and dining out. The period between January and February is generally the slowest, with restaurants implementing marketing strategies to counteract seasonal dips.
Overview of Yum! Brands, Inc.’s business
Yum! Brands, Inc. is a global fast-food corporation operating in the Foodservice industry. It franchises and operates quick-service and fast-casual restaurants, including KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill, offering a variety of food products. The company has also acquired technology companies to enhance its omnichannel capabilities.
YUM’s Geographic footprint
Yum! Brands has a significant global presence with over 61,000 restaurants in more than 155 countries and territories. It is headquartered in Louisville, Kentucky, and relies on international expansion for growth, particularly for Taco Bell, KFC, and Pizza Hut.
YUM Corporate Image Assessment
Yum! Brands maintains strong brand recognition and customer loyalty, ranking high among retail brands and in Net Promoter Score. However, customer reviews indicate a desire for better service and products. The company experienced a ransomware attack in January 2023, leading to lawsuits and temporary restaurant closures. KFC and Pizza Hut faced sales declines, impacting brand perception, while Taco Bell showed strong performance. Yum! Brands is also involved in a tax dispute with the IRS.
Ownership
Yum! Brands, Inc. is primarily owned by institutional investors, holding between 71.77% and 85% of the company's shares. Major institutional owners include The Vanguard Group, Inc., BlackRock, Inc., and JPMorgan Chase & Co. Individual insiders own a small percentage, while the general public holds approximately 6.69% to 26.88% of the stock. Keith A. Meister is the largest individual shareholder.
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$143.98