Yum! Brands, Inc. (YUM)

In the past six months, Yum! Brands' stock has shown positive movement, with a 3.3% return over the last week, 5.0% over the last month, and 3.3% year-to-date as of January 10, 2026. Over the last 12 months, the stock price increased by 26.82%. Key events include Piper Sandler raising its price target for YUM to $157, Yum! Brands announcing plans to refinance approximately $938 million in fixed-rate senior secured notes, a quarterly cash dividend of $0.71 per share being declared, leadership changes with Chris Turner assuming the CEO role, Melissa Cash being appointed as Chief Marketing Officer of KFC US, Goldman Sachs reiterating a Buy rating and a $167.00 price target, and analysts' average 12-month price target for YUM being $165.17 with a consensus rating of 'Buy'.

The demand for Yum! Brands' products and services experiences seasonal fluctuations. Warmer months tend to be busier for restaurants due to increased tourism. Holiday seasons can lead to a decrease in dine-in customers, but fast-food establishments may experience a rise in sales before and after these holidays. Colder weather and winter months can deter customers from dining out, making delivery and takeout services more crucial.

Yum! Brands, Inc. is a multinational fast-food corporation operating as a global quick-service restaurant company with an asset-light business model, where approximately 98% of its global restaurants are owned and operated by independent franchisees. It falls under the Consumer Cyclical sector and Restaurants industry, offering a diverse range of food items through its brands: KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill.

Yum! Brands has a global presence, operating over 62,000 restaurants across more than 155 countries and territories. Headquartered in Louisville, Kentucky, U.S., its brands in mainland China are independently operated by Yum China, with international expansion being a significant driver of growth.

Specific events impacting Yum! Brands' brand reputation in the past year were not detailed in the search results. The company emphasizes its commitment to building the world's most loved, trusted, and connected restaurant brands and focuses on digital growth and operational efficiency.

Yum! Brands, Inc. is a publicly traded company without a single majority owner, with its ownership distributed among numerous shareholders. Institutional investors hold the largest portion of shares, ranging from approximately 71.43% to 85% of the stock. Individual retail investors hold a significant portion, estimated at around 43% of the float as of Q1 2025, or about 24% when including insiders. Major institutional owners include The Vanguard Group, Inc., BlackRock, Inc., JPMorgan Chase & Co., Capital International Investors, State Street Corp, and T. Rowe Price Investment Management, Inc. Insiders hold a small percentage, around 0.14% of the company's stock.