Netflix, Inc. (NFLX)

In the past six months, Netflix's stock price has significantly increased, with a closing price of $1,323.12 as of June 27, 2025, a 96.42% increase from July 1, 2024. The 52-week high was $1,331.34, and the 52-week low was $587.04. Analysts have raised price targets following a strong first-quarter earnings report. Recent insider selling and mixed hedge fund activity have added complexity.

Netflix launches new content throughout the year, with a 10% increase in shows during Autumn and Winter to meet higher demand. Streaming viewership remains steady year-round, with only a slight drop in the summer. Time series analysis indicates seasonality in subscriber data.

Netflix, Inc. is an American media and entertainment company operating as a subscription-based streaming service. It provides access to TV shows, movies, documentaries, and original programming on internet-connected devices. In the U.S., it offers a DVD-by-mail service. Netflix is in the Technology sector, specifically Software & IT Services and Media-Diversified industries, and also falls under Communication Services and Entertainment. Its major products include streaming service with various subscription tiers, live events, and gaming. The company invests heavily in producing and acquiring content tailored to local tastes and languages globally.

Netflix operates globally in over 190 countries with more than 300 million paid memberships. Its revenue is segmented by UCAN, EMEA, LATAM, and APAC regions. The company tailors content to international markets and has a business presence across the Americas, Europe, the Middle East, Africa, and Asia-Pacific, with its headquarters in Los Gatos, California.

Netflix's brand reputation, once ranked top in the U.S. RepTrak in 2019, has faced challenges in the past year. Accusations of using undisclosed AI-generated images in a documentary and layoffs have negatively impacted its reputation. Lawsuits have also contributed to reputational issues.

Netflix, Inc. is predominantly owned by institutional shareholders, who hold 81.18% of the stock. Netflix insiders own 6.31%, and retail investors account for 12.51%. Major institutional owners include Vanguard Group Inc, BlackRock Inc, FMR, LLC, and State Street Corp. Key individual shareholders and insiders include Reed Hastings, Jay Hoag, David Hyman, and Ted Sarandos. Rick Kimball is the largest individual Netflix shareholder, owning 1.88% of the company.